Privacy Policy
Last updated — November 2025
Summary
We at simfiy are committed to protecting the principles of privacy and fair use that underpin our values, to offer a transparent and secure service. We want you to be confident that your personal data is safe and secure with us. This summary is for your reference only and does not form part of the Privacy Policy.
This Privacy Policy explains how we collect your personal data; what personal data we collect; how we use it; who we share it with; what measures we take to keep it safe; how long we keep it; age limits; and the rights and choices you have when it comes to your personal data. It should be read together with our Terms of Service, Cookie Policy, and Purchase Policy.
1. Who are we?
simfiy (referred to herein as “simfiy”, “our”, “we”, or “us”) gives the utmost importance to your (the “User” or “you”) privacy and the protection of your personal data. We prepared this Privacy Policy to inform you which personal data we collect, how and why we process it, and how you can exercise your rights regarding your personal data.
2. Data controller
simfiy is the data controller with respect to the personal data we process over our website, related features and services, and other linked channels, mobile websites or applications (the “Platform”). You can contact us at support@simfiy.com.
3. How do we collect personal data?
We may obtain personal data from you through the websites, mobile applications or other similar devices, channels or applications operated by or on behalf of simfiy.
4. What personal data do we collect?
We collect personal data when you register for and/or use our Services. Data you may provide voluntarily includes:
- ID and contact information (such as name, surname, phone number and email address);
- Information security data (username, password, IP address, logs, device, browser, operating system, authentication tokens);
- Marketing information (cookie records);
- Purchase metadata — we do not collect or store payment card details directly. We may receive limited transaction-related metadata (e.g., transaction ID, timestamp, currency, status) from third-party platforms such as Apple, Google, or payment processors to fulfil your purchase and comply with refund or fraud-prevention requirements;
- Transactional information (purchases, subscriptions, support tickets); and
- Other data you choose to give us (such as data to identify a lost account).
When you have given express consent, we may also collect data automatically, such as analytics about your use of our Services, your IP address and device identifiers, data about your device and browser, data collected with cookies, and broad or precise (with consent) geographic location. We do not request or intend to collect any special or sensitive categories of data such as health, race, religion, political opinions, or sexual orientation.
5. How do we use your personal data?
- To enable you to access and use the Services, including creating accounts and sending service communications;
- To enable and track transactions with respect to the Services;
- To personalise and improve aspects of our Services, respond to support requests, and fix bugs;
- To detect and prevent illegal activities and fraud;
- To communicate with you about promotions, rewards, and news (where you have opted in);
- For research, such as analysing market trends; and
- To comply with legal obligations.
6. Why do we process your personal data?
- Consent — where necessary, we only collect and process your personal data if you have given clear and affirmative consent;
- Legitimate interests — to enable access to our Services, communicate with you, and improve our Services;
- Legal obligations — where we are required to comply with the law; and
- Performance of a contract — to provide Services to you and handle payment processes.
7. Who do we share your personal data with?
We may disclose your personal data to our group companies, third-party service providers and partners who provide data processing services to us; to competent law enforcement, regulatory or government bodies where we believe disclosure is necessary; to any person with your consent; and to payment institutions and processors in order to perform the core service. Your personal data may be transferred abroad and processed by our group companies and partners located outside your country, based on your consent.
8. What cookies do we use?
We and our partners use cookies and similar technologies to provide and personalise our Services, analyse use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of our Services may then not function properly. See our Cookie Policy for full details.
9. What steps do we take to keep your personal data safe?
Your personal data’s security is very important to us. Where appropriate, we use HTTPS to help keep data secure. However, no data transmission over the internet can be guaranteed to be totally secure, and you provide data online at your own risk.
10. How long do we keep your personal data?
Unless a longer retention period is required or permitted by law, we retain your personal data only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy and for our legitimate business interests, such as complying with legal obligations, resolving disputes, and enforcing our agreements.
11. International transfers
Our Services are global by nature and your personal data may be transferred to, and processed in, countries other than the one in which you are resident. We take steps to ensure adequate safeguards are in place to protect your data.
12. Age limits
We do not knowingly collect or solicit personal data from anyone under the age of 18. If you are under 18, please do not send any data about yourself to us. If we learn that we have collected personal data from a child under 18, we will delete it as soon as practicable.
13. Your rights and how to contact us
Under applicable data protection law you have certain rights, including:
- The right to access copies of your personal data;
- The right to have inaccurate or incomplete data rectified;
- The right to request erasure of your personal data;
- The right to restrict our use of your data;
- The right to data portability;
- The right to object to our use of your personal data; and
- The right not to be subject to a decision based solely on automated processing.
To exercise any of these rights or make a complaint, please contact us at support@simfiy.com.
14. Changes to this Privacy Policy
We may change this Privacy Policy at any time. The latest version will be published on the Platform. You are responsible for periodically checking the latest version.